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Strategic Planning
The strategic
planning process differs from the simpler task of writing a business plan
in many ways. A strategic plan examines as many relevant and
foreseeable primary assumption changes, obstacles, material delays and
other variations from the primary plan as possible. It identifies
viable solutions and evaluates the impact of the plan variations, so that
the implementation of the plan is not imperiled. The critical step
for generating a strategic plan is formulating the questions which cause
the planners and contributors to examine and rethink their critical
path.
Business
and Project Management Plans
Business plans are
often prepared as a sales tool to create credibility in the raising of
venture, start-up or expansion capital. Sophisticated investors
always look for the experience of the management team, and often judge a
plan by the probabilities of the management team to implement it. To
serve this purpose a plan must be methodically prepared, and demonstrate
detailed knowledge of the competition and how to differentiate the plan's
products and services in the marketplace. But to really be an action
plan, it must detail the human and other necessary resources, allocate
major responsibilities, and include a viable timeline and critical path.
Great Circle believes that the detailed project management approach that it
uses in its business plans are critical to
their use as implementation tools.
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