About Us

Great Circle was founded on the principle that every client presents a unique challenge requiring a customized, insightful solution, and that the template approach commonly employed by many consulting firms is frequently ineffective in today's complex, changing business environment.

We approach each new relationship with a commitment to identifying new opportunities, setting attainable goals, developing strategies using common sense approaches, and devising implementation programs for these strategies. We combine our collective experience with a sharp focus on key risk and opportunity areas to meet each client's needs and objectives.

Our Mission

To prepare promising, early-stage businesses for presentation to acquirers,  strategic partners and capital sources that possess investment profiles or other characteristics aligned with the emerging firm's direction;

To assist capital sources and acquirers by constructively evaluating new investment opportunities; and

To provide interim management and source new, long-term management of qualified early-stage businesses, and to assist in the development and execution of their strategic plan.

The Great Circle Name

The Great Circle name is derived from the experience of sailors. Because of the distortions caused by projections of the globe on a flat sheet of paper, a straight line on a map is not necessarily the shortest distance. The Great Circle route is clearly the shortest, although that fact is not known to an inexperienced navigator.

Since the Earth is a sphere, the shortest path between two points is calculated by the Great Circle distance, which corresponds to an arc linking two points on a sphere.  The Great Circle route follows the sphericity of the globe.  The shortest route is the one following the curve of the planet, along the parallels.  It is quite common for directions and distances between pairs of locations to be represented unrealistically on maps. The difficulty stems from the simple fact that the earth is a curved surface and a map is flat.  A map must depict a three-dimensional form in only two dimensions. Imagine trying to flatten out a globe; you would have to stretch it here, compress it there, causing its scale to vary across the surface.

The Great Circle distance is useful to establish the shortest path to use when traveling at the intercontinental air and maritime level.  Ships and aircraft usually follow the Great Circle geometry to minimize distance and save time and money for customers.

When we figuratively help navigate our client's path to success or growth, we search for the Great Circle route, the most direct and effective route, not the "obvious" one which appears to be the shortest.